Asia Roundup: Macau’s Shifting Casino Landscape

The Asia roundup highlights a turbulent year for Macau’s gaming industry, as its once-lucrative status faces challenges from shifting economic policies and lingering post-pandemic recovery. Despite a modest rebound, the casino gross gaming revenue (GGR) fell short of pre-2020 expectations, leaving operators scrambling to adapt to new regulations and tourism patterns. The Chinese government’s tightened control over cross-border gambling activity has further impacted revenue streams, urging casinos to diversify their offerings and focus on non-gaming attractions to sustain their profitability.

The current state of Macau’s gaming industry serves as a reminder of the importance of innovative approaches, such as adopting an online casino solution to reach a broader audience. These solutions allow operators to supplement traditional revenue streams by tapping into the growing demand for online gaming.

Navigating Asia’s Evolving Gaming Landscape

August: Macau Government collects MOP244.4m in gaming tax 

Figures from Macau’s Financial Services Bureau reveal that its Government has collected MOP244.4m ($30.2m) from direct taxes related to gaming for August 2022.

Taxes received by Macau’s Government are lower than usual, given that casino gross gaming revenue (GGR) for July only reached MOP398m. This is a result of intermittent lockdown policies and legislative persistence in restricting travel.  

This June, direct tax on gambling operations in Macau stood just below MOP1.31bn. 

Most recently, Macau was closed between 11 July and 22 July 2022 as a countermeasure to rising cases of Covid-19 in the region. 

The tax rate on casino GGR is 39% in Macau; 35% of which goes straight to Government coffers while 4% is used to pay for good causes in the community.

Recently, Macau revised its gaming tax rate to increase welfare spending, as many of its residents have been suffering from the global pandemic.  

“We want to be customer obsessed in everything we do, and this is the first of what will be regular upgrades of our app to transform the digital wagering experience for punters”

Adam Rytenskild, Tabcorp CEO

ACMA requests further ISP blocks

Australia’s media and communications watchdog has called on internet service providers (ISPs) to block more offshore gambling websites. 

Following a round of block requests in mid-August, the Australian Communications and Media Authority (ACMA) has found 15 more platforms in breach of the law. 

Regulatory Spotlight: Australia’s Interactive Gambling Act in Action

Meanwhile, in Australia, the Interactive Gambling Act (IGA) remains a central tool in combating illegal gambling activities across the nation. This comprehensive legislation has empowered regulators to address offshore gambling websites that target Australian players. The recent actions by the Australian Communications and Media Authority (ACMA) to block unlicensed platforms have drawn international attention, setting a benchmark for effective regulation. By aligning these measures with global best practices, Australia continues to emphasize consumer protection and responsible gaming in its legal framework.

To thrive in this competitive landscape, operators must prioritize advanced casino games integration to offer diverse, seamless experiences across both physical and digital platforms. This strategy not only enhances player engagement but also ensures long-term sustainability for businesses.

The Way Forward: Opportunities in Asia’s Gaming Market

As the casino gross gaming revenue in key regions like Macau fluctuates, industry experts are urging operators to explore emerging markets across Asia. Countries such as the Philippines and Cambodia are witnessing steady growth in their gaming sectors, offering lucrative expansion opportunities. Simultaneously, advancements in digital platforms and adherence to frameworks like the Interactive Gambling Act allow operators to capture the growing demand for online gaming solutions. The Asia roundup underscores the importance of strategic innovation and regulatory compliance in navigating the complex landscape of the region’s gaming industry.

Specifically, an ACMA investigation found the identified websites in breach of the Interactive Gambling Act 2001. 

As a result, it has asked ISPs to prevent Australian users from accessing websites such as Spin Oasis, Fab Spins, RB Carnival, and The GoGo Room. 

Since the ACMA made its first block request in November 2019, 614 illegal gambling and affiliate sites have been blocked. 

In addition, over 180 illegal services have withdrawn from the Australian market since the ACMA began enforcing new offshore gambling rules in 2017. 

The watchdog advised customers to avoid using unlicensed platforms, commenting: “The ACMA is reminding consumers that even if a service looks legitimate, it’s unlikely to have important customer protections. 

“This means Australians who use illegal gambling services risk losing their money.” 

Tabcorp’s “digital transformation” 

Tabcorp has released the first version of its new wagering app.

Australian bettors can now download and place bets using the Tab app, which is built on Google’s open-source “Flutter” software. 

As a result, it is now faster to place a bet and easier to access personal betting information, among other new features. 

CEO Adam Rytenskild highlighted Tabcorp’s customer-centric outlook, whose feedback he said was used to develop the new app. 

“We want to be customer-obsessed in everything we do and this is the first of what will be regular upgrades of our app to transform the digital wagering experience for punters,” he commented. 

Rytenskild continued: “We’ve listened to our customers and our new app has been developed with the feedback of punters front of mind.” 

“The ACMA is reminding consumers that even if a service looks legitimate, it’s unlikely to have important customer protections. This means Australians who use illegal gambling services risk losing their money”

Australian Communications and Media Authority, Official Statement

MGTO cautious on expected numbers for Golden Week 

The director of Macau’s Government Tourism Office (MTGO), Maria Helena de Senna Fernandes, has expressed trepidation at the prospect of a mass influx of tourists for the upcoming national holiday, Golden Week.  

The week-long holiday includes National Day on 1 October 2022 but Fernandes, on behalf of the MGTO, has revealed she does not expect an influx of tourism.  

This is primarily due to the quarantine measures and travel restrictions still in place in Macau, which make travel to and from the region difficult.  

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Experience Gordon Ramsay’s Hell’s Kitchen: Culinary Excellence Meets Casino Thrills

Gordon Ramsay’s Hell’s Kitchen isn’t just a restaurant; it’s a culinary spectacle nestled within the vibrant energy of a casino environment. Visitors are welcomed with a dramatic open-kitchen concept, where flames ignite, and the air is filled with the tantalizing aroma of Ramsay’s signature dishes. Whether you’re craving the world-famous Beef Wellington or indulging in a decadent Sticky Toffee Pudding, Hell’s Kitchen offers an unforgettable dining experience that pairs seamlessly with the thrill of casino gaming. Every dish reflects Gordon Ramsay’s passion for perfection, making it a must-visit destination for foodies and casino-goers alike.

For gaming operators looking to elevate their offerings, implementing a casino software solution ensures seamless functionality and a superior user experience.

Experience Hell’s Kitchen in the Heart of the Casino Action

Gordon Ramsay’s restaurant brand, Hell’s Kitchen, has opened a new location in Southern California, specifically at Harrah’s Resort.

The British chef and television personality opened his first restaurant under the Hell’s Kitchen name at Caesars Palace in Las Vegas.

As a result, this latest location represents Ramsay’s third Hell’s Kitchen at a casino resort and the first in California.

Harrah’s Resort SoCal is owned by the Rincon Band of Luiseño Indians and operated by Caesars Entertainment. It is located between San Diego and Los Angeles, in a mountain valley along the San Luis Rey River.

A Culinary and Gaming Destination Like No Other

The Hell’s Kitchen restaurant, set against the backdrop of California’s entertainment and gaming hubs, elevates the traditional casino experience. Guests can transition effortlessly from the excitement of slot machines and table games to an evening of fine dining orchestrated by one of the world’s most celebrated chefs. Gordon Ramsay’s expertise ensures that each bite is crafted with precision, offering a perfect respite for those seeking a luxurious break from the gaming floor. Whether you’re a high-stakes player or simply exploring the casino’s offerings, Hell’s Kitchen adds an exclusive touch of sophistication to the venue.

Additionally, with our white-label casino integration, businesses can quickly launch a branded platform without the complexities of development.

The new restaurant, meanwhile, occupies an over 11,000-square-foot space that can accommodate up to 332 guests.

It features a bar, full-service restaurant, exhibition kitchen, lounge, curated wine wall, two private dining rooms, and two chef’s tables.

“I love Southern California,” said Ramsay. “It’s one of the best places to live, as well as visit, so it was a no-brainer to bring California’s first Hell’s Kitchen to Harrah’s Resort SoCal.”

The Perfect Blend of Entertainment and Exquisite Cuisine

Gordon Ramsay’s Hell’s Kitchen redefines what it means to combine entertainment and dining. Situated within a bustling casino, this iconic restaurant captures the drama and energy of the globally renowned TV series while delivering a world-class culinary experience. From the fiery theatrics of the kitchen to the meticulously curated menu, every element is designed to leave an indelible impression. This is more than just a meal; it’s an experience that embodies the spirit of Gordon Ramsay’s Hell’s Kitchen, making it a destination worth visiting for anyone seeking excellence in both dining and entertainment.

Menu items include Ramsay’s signature dishes, such as beef Wellington and sticky toffee pudding, alongside other specialty items such as lobster risotto, Wagyu meatballs, and pan-seared scallops.

Harrah’s also teased future additions to its menu, commenting that diners “can expect to see new and progressive dishes specific to the Harrah’s Resort SoCal location in the coming months.”

Restaurant General Manager Sarah Ertmann said: “It is an honor to open the first Gordon Ramsay Hell’s Kitchen in the state.

“This addition to Harrah’s Resort SoCal only furthers our mission to provide guests with unforgettable experiences and Gordon Ramsay Hell’s Kitchen embodies just that.”

Explore the Thrilling Universe of Space Wars 2 Powerpoints by NetEnt

NetEnt has always been synonymous with innovation in the iGaming industry, and Space Wars 2 Powerpoints is no exception. This sequel builds upon the thrilling mechanics of its predecessor, introducing a game universe that combines cutting-edge design with unmatched gameplay features. Players are drawn into a visually stunning cosmic setting, where every spin of the reels feels like a new intergalactic adventure. By integrating advanced gaming software solutions, NetEnt ensures a seamless experience for operators and players alike. The addition of the Powerpoints feature is a masterstroke, offering unique gameplay dynamics that enhance both strategy and excitement for players seeking high-energy slots.

Now we are introducing the next intergalactic classic, Space Wars 2 Powerpoints. NetEnt welcomes players back to an out-of-this-world experience, with the sequel of the much-loved game Space Wars.

After the popularity of the original intergalactic showdown, Space Wars 2TM Powerpoints brings players’ favorite adorable aliens, such as Brute, back to the reels – with an added twist. Featuring the brand-new mechanic Powerpoints, Column Blasters, Zappers, explosive combinations, Free Spins, and an exciting Buy Feature, this game is running on rocket fuel.

What Makes Space Wars 2 Unique?

One of the standout features of Space Wars 2 Powerpoints is the way it leverages NetEnt’s expertise in crafting engaging slot mechanics. The Powerpoints system encourages players to accumulate points through various combinations and cascades, creating a highly rewarding cycle that keeps the excitement levels soaring. This system ensures every spin contributes to the player’s progress, blending traditional slot gameplay with a sense of achievement and progression. Combined with the game’s rich graphics and futuristic theme, Space Wars 2 sets a new standard for space-themed slot games.

Why Space Wars 2 Powerpoints is a Must-Try

For casino operators and gaming enthusiasts alike, Space Wars 2 Powerpoints offers incredible potential. NetEnt’s meticulous attention to detail ensures that the game appeals to a broad audience, from casual players to seasoned slot enthusiasts. With the right gambling API, operators can easily integrate Space Wars 2 into their platforms, ensuring broader accessibility for their audience. Its high-quality graphics, immersive sound effects, and seamless mobile optimization make it a versatile choice for any online casino platform. As the Powerpoints feature continues to captivate players, it’s clear that Space Wars 2 not only reinvents the series but also solidifies NetEnt’s reputation as a pioneer in innovative slot development.

The game aims to fill up the PowerPoint meter! 

At the top of the reels, this meter records the amount of Powerpoint players achieve. Every match win will award Powerpoints and take players one step further along the meter. As it fills up, players move up the levels and increase their win multiplier. And while they continue to spin and play, players need to keep a keen eye out for the Zapper symbol. A 5 or 6-symbol match in the main game awards this symbol and will remove several symbol types from the reels – anywhere between 1-4 types of symbols – and can even appear in the Free Spins rounds.

But there’s more! Players can also enjoy each of these individual features – the Zapper, the Column/Row Blaster, and the Bomb – in a thrilling series of combos. All players need to do is land these feature symbols adjacent to each other to explode the reels with wins.

 1000 or more Powerpoints in the main game activate Free Spins – and this is where things start to blast off. If players are looking to rule the galaxy, this is where to do it, and the number of Free Spins awarded entirely depends on how many Powerpoints players can collect throughout the game.

With high volatility and a return to player rate (RTP) of 96.05%, this game will bring players back to a well-loved favorite and set the stage for a whole new Space Wars extravaganza.

Powerball Jackpot Reaches $366.7 Million: What Winners Need to Know

If you’re holding the winning ticket for Powerball’s $366.7 million jackpot, don’t forget about your silent partner: Uncle Sam.

As excitement builds around the latest Powerball jackpot, which has reached an astonishing $366.7 million, it’s essential to consider how lottery games like this can influence the broader gaming landscape. For operators, leveraging such high-stakes events can strategically attract players looking for thrilling opportunities. At Imperium-Games, we provide a robust casino software solution that empowers operators to seamlessly integrate various gaming offerings, including lottery-style games, into their platforms. This flexibility allows businesses to capitalize on the frenzy surrounding significant jackpots, enhancing player engagement and ultimately driving revenue.

After rolling higher for about two months of three weekly drawings with no winner, the lottery game’s top prize was nabbed in Wednesday night’s drawing. The ticket was purchased in Vermont, which marks the first time the jackpot has been won in that state. 

Of course, the advertised amount isn’t what the winner will end up with. Whether the prize is taken as an annuity of 30 payments over 29 years or as an immediate, reduced cash lump sum, taxes end up taking a big bite out of the windfall.

For this jackpot, a required federal tax withholding of 24% would reduce the $208.5 million cash option — which most jackpot winners choose — by about $50 million.

Imperium-Games: Empowering Operators with Innovative Casino Software Solutions

Moreover, with our comprehensive sportsbook launch services, Imperium-Games enables operators to tap into the lucrative world of sports betting alongside traditional gaming offerings. By providing advanced technology and white-label casino solutions, we facilitate the setup of sportsbooks that can adapt to different regulatory environments worldwide. This means that operators can take advantage of Powerball’s popularity and offer a full suite of betting options, creating a rich and diverse gaming experience for their customers. With Imperium-Games, operators are well-equipped to navigate the complexities of the gaming industry and maximize their potential in this ever-evolving market.

More tax likely due after initial federal withholding

However, the top federal marginal tax rate is 37%, which applies to income above $523,600. In other words, there likely would be additional taxes due at tax time. For illustration purposes: If the winner had no reduction in income — for example, significant charitable contributions from the winnings — another 13%, or $27.1 million, would be due to the IRS ($77.1 million in all).

There also would be a 6% Vermont state tax withholding, which would mean $12.5 million going to state coffers right off the bat, with more generally due (the state’s top rate is 8.75%).

Odds of a Powerball jackpot win: about 1 in 292 million

The winner gets one year to claim the prize, and may be able to stay anonymous by claiming the money via a trust. It’s recommended that jackpot winners assemble a team of professionals to help navigate the claiming process, including an attorney, financial advisor and tax advisor.

Sometimes lottery prizes go unclaimed. In fact, a $1 million Mega Millions prize expires Thursday at 5 p.m.

The Powerball jackpot has reset to $20 million for the next drawing, which is scheduled for for Saturday night. The Mega Millions jackpot, meanwhile, stands at $360 million ($199.3 million cash option) for Friday night’s pull.

The chance of a single ticket matching all six numbers drawn in Powerball is about 1 in 292 million. For Mega Millions, it’s 1 in 302 million.

Balancing Health and Profits: The Smoking Debate in New Jersey Casinos

The ongoing debate over smoking policies in New Jersey casinos has brought critical attention to the balance between financial profits and employee well-being. The issue centers on the health risks faced by thousands of casino employees who are often exposed to secondhand smoke daily. For many workers, the current policies represent a challenge to their long-term health, sparking demands for a smoke-free environment. Advocacy groups and labor unions have voiced strong support for legislative changes that would align Atlantic City casinos with the growing trend of smoke-free gaming venues across the nation.

Additionally, advancements in casino games integration enable operators to diversify their offerings, attracting a broader audience while maintaining profitability.

Why Smoking Policies Matter for Casino Employees and Patrons

Legislation pending in New Jersey’s statehouse would end the exemption Atlantic City casinos have long enjoyed from a statewide ban on indoor smoking in public places. About 2,500 casino workers have united to push for the ban. And the state’s governor supports it, as well.

“If a bill came to my desk, I would sign it,” Gov. Phil Murphy, a Democrat, said in December.

The casino industry is fighting the effort, saying it’s worried about a ban’s potential impact on jobs and profits.

The move could cost about 2,500 jobs, according to a February study by Spectrum Gaming Group, commissioned by the Casino Association of New Jersey. A complete smoking ban could cause gaming revenue to tumble between 20% to 25%, according to an analysis by John DeCree, a gaming equities analyst for CBRE. Smokers account for 21% of Atlantic City gamblers and traditionally produce higher profits as smokers sit longer and spend more money, according to the Spectrum report.

“My roulette and blackjack and slot machine in smoking sections make 50% more money than my non-smoking games,” Joe Lupo, president of Hard Rock Atlantic City and president of the Casino Association of New Jersey, told CNBC. “That’s a fact.”

Lupo said many Hard Rock employees do not support a change to smoking restrictions because they worry about their livelihoods, and he insisted opponents of casino smoking are in the minority but are getting all the attention. Nearly 22,000 full-time and part-time workers are employed by the casinos in Atlantic City, according to the New Jersey Division of Gaming Enforcement.

“The dogs who bark the loudest are heard,” he said.

Tammy Brady is speaking up, and she’s hoping to get the attention of state legislators.

Brady, a dealer supervisor at Borgata, has worked in casinos for 37 years since she was 18. She said she’s desperate to work in a smoke-free environment.

“That’s the worst part of my job. I would enjoy my job if it wasn’t for the smoke,” Brady said. Customers blow smoke directly in her face, she added. “It’s horrible. It’s just you have to sit there and just take it.”

Brady is on medical leave, getting treatment for breast cancer. “I’m worried about going back to my job in a smoking environment,” she told CNBC, tears streaming down her face.

There is no safe level of secondhand smoke, the Office of the U.S. Surgeon General has concluded. The Centers for Disease Control and Prevention has cited a study that says 50% of the casinos sampled had air pollution levels known to cause cardiovascular disease after only two hours of exposure. The National Institute of Occupational Safety and Health recommends a completely smoke-free environment. “Casino workers are at great risk to the health hazards caused by secondhand smoke, including heart disease, lung cancer, and acute and chronic respiratory illnesses,” the federal agency said.

“When you’re on a smoking game. It’s torture,” said Pete Naccarelli, a longtime dealer at Borgata, which is owned by MGM Resorts.

The company declined to comment for this story.

The Impact of Smoking Policies on Atlantic City Casinos and Employees

Despite these concerns, proponents of maintaining smoking areas argue that the existing regulations are vital to sustaining revenue streams. Atlantic City casinos, which serve as a cornerstone of the New Jersey economy, contend that restricting smoking could deter high-spending patrons. This potential loss of revenue raises questions about the economic stability of the region and the thousands of jobs that depend on a thriving casino industry. However, a growing body of evidence suggests that transitioning to a smoke-free model could attract a broader customer base, including health-conscious players who avoid venues allowing indoor smoking.

Innovations such as a comprehensive online casino solution could help bridge the gap, offering smoke-free gaming options to customers who prefer virtual platforms.

A Prolonged Struggle

This isn’t the first challenge to New Jersey’s casino exemption for indoor smoking. In 2008, Atlantic City banned it and gaming revenue dropped 20% in just the first week. Citing economic challenges and a worsening economy, the city reversed the smoking ban and Atlantic City casinos were once again permitted to offer smoking on 25% of the casino floor.

Unite Here, the union representing casino employees who aren’t dealers opposes any effort to reinstitute a ban, worried about declining revenue and job cuts.

But the United Auto Workers Union, which represents dealers at three Atlantic City casinos, and the United Food and Commercial Workers, have since joined the effort to eliminate the casino smoking exemption.

“Our members include dealers who sit inches away from patrons who blow smoke directly into their face for eight hours a day, every single day,” said UAW. “It is simply unacceptable, knowing what we know about the dangers of secondhand smoke.”

Last month, hundreds of casino workers held a rally in Atlantic City to push for the legislation to completely ban smoking, which is pending in the Assembly and Senate. The legislation has 43 co-sponsors, including legislators from Atlantic City. The rally also marked the 16th anniversary of a New Jersey law banning smoking indoors. The Smoke-Free Air Act took effect on April 15, 2006, and prohibited smoking in almost every workplace and place open to the public – except casinos.

While casinos worry their smoking patrons would stay away, some Atlantic City visitors like to enjoy clean air.

Princess Foster, a tourist from Pennsylvania, said she would welcome a smoking ban in casinos. “The first thing that confronts me is cigarette smoke. We try to scurry through because we don’t want to inhale,” she said.

Smoking is only permitted on 10% of the gaming floor at Hard Rock Atlantic City, according to Lupo, with much more non-gaming space where smoking is prohibited. “Through Covid, we’ve done air filtration studies that validate that our air filtration is much much better than any of the other buildings throughout the states.”

The American Society of Heating Refrigerating and Air-Conditioning Engineers recently sent a letter to the Casino Association of New Jersey, insisting there are no current ventilation systems that are effective against secondhand smoke and that they can only reduce odor and discomfort.

Hard Rock International Chairman Jim Allen met last week with Murphy, the governor, about the pending legislation. Allen told CNBC the industry needs to work with regulators to find a middle ground, but he is worried about a complete about-face in New Jersey.

“The majority of our employees do not want to see a complete smoking ban because, unfortunately, they know it’s going to have a direct impact on the gratuities,” he said.

Hard Rock owns and operates casinos in other states that prohibit smoking indoors, though Native American tribes set the rules in casinos on sovereign tribal land. But Allen says in Ohio, the heated outdoor gaming patio has been very popular with patrons who smoke.

Where nearby casinos permit smoking, they might gain a competitive edge, according to DeCree of CBRE. “In markets like Chicagoland, New Orleans, and at Mountaineer in West Virginia, where customers had conveniently-located smoking alternatives, gaming revenue declined 20%+ in the first year after smoking was banned,” he wrote.

Solutions for a Smoke-Free Future in New Jersey Casinos

As the debate continues, many industry insiders are calling for compromise solutions that protect the health of casino employees without jeopardizing the profitability of New Jersey casinos. Innovations such as advanced air filtration systems and designated outdoor smoking areas could provide a middle ground. Furthermore, an increasing number of states have demonstrated that smoke-free policies can coexist with a successful gaming industry, offering New Jersey a potential blueprint for change. Whether through legislation or industry-driven initiatives, the outcome of this discussion will shape the future of both worker safety and economic prosperity in the region.

Changing Trends in Smoking Habits

But DeCree’s analysis and Spectrum Gaming’s report are based on pre-pandemic results. Andrew Klebanow, a senior partner at C3 Gaming, said Covid caused a major shift in attitudes regarding smoking.

“Basically what happened was smoking prohibitions were implemented at no economic cost. Consumers didn’t react negatively, they kept coming in because they enjoy gambling,” he said. “Not what we expected to see, based on all the historical data we had before the pandemic.”

He predicts casinos that don’t go smoke-free are putting themselves at a competitive disadvantage. His assessment is based on results in Pennsylvania, where Mount Airy Casino Resort stayed smoke-free and saw revenues rise slightly – while its competitor Mohegan Sun Pocono which allows smoking saw revenues slightly decline.

The Parx Casino in Bensalem, Pennsylvania, which is two hours from Atlantic City, opted to remain smoke-free as well, even when the state lifted restrictions. Spokesman Marc Oppenheimer said there’s been no noticeable impact on revenue and that Parx continues to gain market share. Surveys show their guests prefer a smoke-free environment, he added.

Casinos in surrounding states like New York, Connecticut, Delaware, and Maryland do not allow indoor smoking.

But, Hard Rock’s Lupo insists, Atlantic City’s economy is in a precarious recovery from Covid closures in 2020. “For us to have layoffs at a time at this time is dangerous and negatively impactful to the casino.”

Nicole Vitola, a table games dealer at Borgata, said she doesn’t buy the threat about jobs.

“They’re adding virtual dealers; they’re not worried about the job losses there,” she said. “When they went to online gaming, they weren’t worried about the job losses there. But when it comes to us saving our lives, they’re worried about the job loss. It doesn’t make sense.”

Maximize Player Engagement Through Smarter Betting Deposits

Understanding the psychology of betting deposits is crucial for operators looking to optimize their platforms. Players often base their decision to deposit more on trust and perceived value. When gamers feel secure about their transactions, thanks to robust encryption and transparent policies, they are more inclined to deposit larger amounts. Furthermore, personalized offers, such as deposit bonuses tailored to a player’s activity, can create a sense of exclusivity and motivate higher gambling deposits. For operators, leveraging casino software solutions can help implement these strategies effectively, ensuring a seamless user experience. This approach not only boosts engagement but also establishes long-term loyalty among users.

Innovative Strategies to Increase Gambling Deposits

The deposit process itself can significantly influence a player’s behavior. Research shows that streamlined and intuitive interfaces for betting deposits lead to increased user satisfaction and retention. Offering diverse payment methods, including e-wallets, cryptocurrencies, and traditional bank transfers, ensures accessibility for a broader audience. Gamers are less likely to abandon the process when they encounter familiar and hassle-free payment options. By utilizing turnkey casino software, operators can provide players with these advanced functionalities, creating a reliable and engaging platform. Integrating advanced deposit solutions encourages players to deposit more frequently while enhancing their overall experience.

As US gaming continues to grow, the payment solutions package provided by operators has become crucial in driving retention and lifetime player value. Why?  

We discuss this all-important area of business for operators with PayNearMe’s VP & Head of Marketing, Anne Hay, and VP for iGaming and sports betting, Leighton Webb, using data gathered from 2,050 iGaming players across 19 states. 

Hay: We gathered data on the player’s experience with operator payment solutions, focusing on three key areas. We focused on age groups, from 18 to 65+, male vs female, and frequent vs casual bettors. Some of the most interesting differences can be seen between frequent and casual bettors. Frequent bettors were defined as placing one or more bets a week, and casual bettors as less than once a week. 

How important is it for you to have access to the following deposit options when depositing funds for online gambling/sports betting?

The research uncovered four key insights:

1. Choice matters. Bettors expect a wide range of options for making deposits and withdrawals. Some options bettors want aren’t even available in the US today. 
2. Experience is everything. Slow deposits and withdrawals are hurting the player experience. The research indicated that the withdrawal process was 10% more painful than depositing. This is probably not surprising given the checks and balances that go into the withdrawal process. However, the research showed that with minor improvements, this process can be sped up significantly. The biggest issue for players was the length of withdrawal time.
3. Information privacy. This is an area where the difference between frequent and casual stood out. Casual bettors in particular were wary of sharing additional financial information to sign up. There’s an expectation around privacy and anonymity, to protect personal information.
4. Preferences. Different bettors have different preferences, particularly frequent vs casual bettors. There is a need for operators to meet the expectations of both early adopters and casual bettors as the industry matures. Operators must retain players they work hard to attract to the site, given the incredible cost of acquisition per player operators spend. Many operators in the US are finding current acquisition costs unsustainable, $1,000+ per player.  

Innovations in Reward Systems for Depositors

Another compelling factor is the introduction of innovative reward systems tied to gambling deposits. Loyalty programs that offer escalating benefits based on deposit amounts incentivize gamers to deposit more to unlock exclusive perks. For example, tiered rewards like cashback, free spins, or VIP access resonate well with players seeking added value for their investments. These programs, when paired with engaging communication strategies, foster a competitive spirit among users, encouraging consistent and higher deposits over time.

An important point here is that an operator does not officially acquire the player until a deposit is made. You may have a player visit your site, but until they make a deposit you haven’t acquired anyone. It’s a lot to spend on drawing a player to your site without giving any attention to that point of acquisition. It’s important, too, to make it seamless and frictionless for a player to complete the deposit. The data showed that the point of deposit represented a barrier because the process was not seamless. Many said they would leave and try again at some point down the line, or leave and never come back. If you’re an operator opening up in a new state – the process of which is a bit of a land grab – then you have one chance to get a strong foot in the door. If you turn off players, particularly casual bettors from the offset, the likelihood of them coming back is pretty slim. 

How would having access to your preferred withdrawal types affect your withdrawal behavior?

Webb: I think the research shows that payments are more than just physically moving the money. When you look at choice, an operator shouldn’t have a choice for the sake of it; but a choice that supports the player experience, preferences, and, of course, privacy. I was on a call last week with a Tier 1 operator in the US, who asked: “It seems like there’s an unlimited number of tenders we could have in our cashier, but what is the optimal tender mix, what is the best combination?” So choice is important, but it has to be the right mix so that the overall payment experience isn’t degraded, or confusing for the player. It has to be a mix that players are comfortable with, featuring tenders that players are used to using in their everyday lives. This way, when a player enters an application, you’ve lowered the entry barrier for a player.

PayPal is a great example. People use PayPal in their everyday lives, so having PayPal in an iGaming or sports betting application adds a layer of comfortability. The research backs this, 64% said PayPal was an important option, and this is backed up by the operators we speak to. On the other hand, Cash App, which is not available for operators in the US and is not available at all in the global iGaming space, was a tender type that 56% of respondents claimed would be their preferred tender. These two tender types (PayPal and Cash App) are very similar, in terms of the brand, the level of trust people have in them, and the ease of use. Put this up against a tender type that players aren’t as familiar with and there are some operator sites that players are less familiar with, which is not good for the player or operator.  

How long does it typically take for you to receive funds from your online gaming account after initiating a withdrawal?

The other factor to keep in mind is that the US is a far less mature market than the UK and Europe. So when we talk about early adopters vs casual bettors, it’s an area that is extremely important right now in the US market. What the data has told us is that early adopters are more willing to go through any added complexity, any added hurdles to make that sign-up official with an operator, and simply wait for a more optimal payment option to come along. However, as the US market matures, one thing each state will see as it grows is that it will exhaust the acquisition of early adopters, and need to try to convert casual players into more frequent ones. These casual players are likely to have different sets of expectations and different tolerance levels, regarding deposits and withdrawals on an application.

What’s more, it’s worth noting that in the US, iGaming is only available in five states today. As gaming continues to become more regulated in the US, we know this market has a different profile, it draws the more casual player in the US. Early adopters, the ones who bet frequently in the US, are associated far more with sportsbooks. They understand the steps associated with the process and are willing to go through all sign-up procedures. The takeaway from this is that operators need to think about payments as more than just physically moving the money and think about it more as the overall experience. This touches everything from choice, the experience, the design, the flow of a website or application, and communication with players.

This all ties in with privacy and trust. Operators need to think about their payment options holistically, that way they can best manage costs. As Anne said, customer acquisition costs are extraordinarily high for operators; there’s no way most of them can continue to spend upwards of $1,000 per player on acquisition costs. One of – if not the main way – to pull down customer acquisition costs is to do a better job at converting those players who download the app or visit the site, and go through to make a successful deposit. Plus, you can’t talk about customer acquisition and forget lifetime value. So you need to make sure you’re retaining those users, and one of the ways to retain users is to make sure that their overall experience is a positive one. By that, I mean a successful withdrawal.

Experience the Sweet Thrill: Pragmatic Play’s Sugar Rush Takes the iGaming Industry by Storm

The iGaming industry continues to marvel at the creativity and innovation that Pragmatic Play brings to the table. With “Sugar Rush,” the provider has raised the bar for immersive gaming experiences, combining sweet-themed visuals with captivating gameplay mechanics. From cascading wins to surprising multipliers, this title ensures that players remain engaged for longer sessions, delivering unparalleled entertainment. It’s no wonder industry experts are already touting it as a contender for the release of the year.

Beyond its visual and interactive appeal, “Sugar Rush” also reflects Pragmatic Play’s commitment to high-quality game development. The game is optimized for all devices, ensuring seamless performance whether accessed via desktop or mobile platforms. This versatility is crucial in an era where the iGaming industry demands cross-platform compatibility to cater to a global audience. With a Return to Player (RTP) percentage that appeals to operators and players alike, “Sugar Rush” balances aesthetics and functionality in a way that few titles manage to achieve.

Why Sugar Rush by Pragmatic Play Is a Game-Changer in iGaming

What sets this game apart, however, is its innovative approach to bonus features. Pragmatic Play has ensured that “Sugar Rush” stands out with features like cluster pays and free spins, which not only increase player retention but also contribute to its status as a potential release of the year. Operators within the iGaming industry are already reporting enthusiastic feedback from their players, making it evident that this is another hit in the growing portfolio of a provider known for excellence.

Pragmatic Play’s latest release, “Sugar Rush,” exemplifies the company’s innovative approach to online gambling software. By integrating unique features like the Multiplier Spots and a cluster pays system, the game offers a fresh and engaging experience for players. This commitment to quality and creativity reinforces Pragmatic Play’s reputation as a leading provider in the iGaming industry.

The Sweet Success of Sugar Rush: A Milestone in Pragmatic Play’s Portfolio

For operators seeking a comprehensive solution, partnering with a white-label casino platform can be advantageous. Such platforms provide a ready-made infrastructure, allowing for seamless integration of top-tier games like “Sugar Rush.” This approach enables operators to offer a diverse gaming portfolio without the complexities of in-house development.

The success of “Sugar Rush” not only enhances Pragmatic Play’s standing but also sets a new standard for future game developments. Its innovative mechanics and engaging gameplay are likely to influence upcoming trends within the iGaming industry, inspiring other developers to elevate their offerings.

Unpacking the Features That Make Sugar Rush the Release of the Year

30th June 2022: Pragmatic Play, a multi-vertical content provider to the iGaming industry, welcomes players to engage with its sweetest release of the year, Sugar Rush™.   

Featuring reels packed with sugary-inspired symbols, the action takes place on a 7×7 grid, utilizing a cluster pays system to land impressive wins in this sweet slot. 

Five or more matching symbols are required to build a winning cluster, and those involved must be connected in either a horizontal or vertical direction.  

Wins also trigger the tumble feature, but players won’t want to miss Multiplier Spots, which ensures that when a winning symbol explodes, it leaves a wrapper in its position on the grid. 

When another symbol explodes on the reels in the same spot as the wrapper, a multiplier is added, with the value doubling each time another explodes in its place until the maximum multiplier worth 128x the bet is reached. 

Landing three or more scatters unlocks the Free Spins bonus round, awarding several free spins depending on how many scatters landed to trigger the feature. Instant access to this round can also be bought for the price of 100x the bet. 

Why Sugar Rush Sets the Standard for Future iGaming Innovations

The launch of Sugar Rush™ follows recent hit games like Big Bass Splash™, Queen of Gods, and Fortune of Giza™ which reside amongst a collection of over 200 titles in Pragmatic Play’s award-winning games portfolio. 

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “We are so excited to deliver a sweet treat to our audiences just in time for summer, arriving in the form of a delectable new slot. 

“The tumble mechanic utilized in the game combines neatly with the Multiplier Slots feature, delivering explosive outcomes and the potential for lucrative wins.” 

Pragmatic Play currently produces up to six new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

Resilience of Macau Casinos Amid Global Challenges

Macau casinos have long been a symbol of resilience and adaptability, even during turbulent times. While other regions have experienced widespread casino closures due to global challenges, Macau’s unique regulatory framework and forward-thinking strategies have ensured its gaming sector remains operational. The government’s commitment to balancing public health measures with economic stability has been a key factor in allowing casinos to remain open, setting a benchmark for other gambling hubs worldwide.

Macau’s ability to maintain operations during challenging times highlights its role as a global leader in gaming innovation. Many casinos in the region are now leveraging advanced iGaming API technologies to offer seamless integration with digital platforms, enhancing both user experience and operational efficiency.

Macau has introduced a fresh round of closures to curb a recent rise in Covid-19 cases, though casinos will stay open. Cinemas, hair salons, and nightclubs are among those facing closure from 5 pm local time today, while dine-in service at restaurants or similar establishments is prohibited, a statement on Macau’s government website read.

Innovative Strategies Keeping Macau Casinos Thriving

Several leisure facilities have been ordered to close following a sudden surge in coronavirus cases over the past week.

In addition, all leisure facilities managed by Macau’s Municipal Affairs Bureau, such as parks, gardens, and exhibition halls, are being suspended from operation. But casinos have evaded closure, despite several infections linked to them. Four positive cases were recorded at the 18 June wedding held at SJM Holdings’ Grand Lisboa Palace.

Yesterday, the city’s daily testing identified two dealers, alongside a table game manager, an office worker, and a cleaner, as cases originating from casinos.

Earlier today, Macau’s Novel Coronavirus Response and Coordination Centre reported that 110 positive cases had thus far been detected.

This comes as citywide nucleic acid testing (NAT) is launched. All residents and individuals staying in Macau must submit to testing.

Executive Order No. 102/2022, which introduces the latest closures, was issued by Chief Executive Ho Lat-seng based on an evaluation by the Novel Coronavirus Response and Coordination Centre.

Strategic Adaptations to Prevent Casino Closures

A major reason why casinos remain open in Macau is their swift implementation of advanced safety protocols and technological innovations. From touchless payment systems to air purification technologies, Macau casinos have embraced modernization to offer a secure and seamless experience for their patrons. These efforts not only prevent potential closures but also enhance the overall reputation of Macau as a leading destination for entertainment and gaming. Operators are also diversifying their offerings by integrating digital platforms and expanding their non-gaming amenities, ensuring continued appeal to a broad audience.

The Future of Macau Casinos

Looking ahead, the ability of Macau casinos to adapt to evolving global circumstances will play a crucial role in their sustained success. Authorities are proactively collaborating with operators to introduce sustainable tourism and gaming practices, minimizing the risks of future disruptions. Moreover, the region’s focus on leveraging its status as a global entertainment hub ensures that casinos remain open while continuing to attract international visitors. By prioritizing both resilience and innovation, Macau is positioning itself as a model for the global gaming industry.

Additionally, the growing adoption of a comprehensive online casino solution ensures that operators remain competitive while catering to the evolving demands of tech-savvy players.

Besides the aforementioned properties subject to this order, theatres, indoor amusement parks, game centers, cybercafes, billiard rooms, bowling centers, saunas, massage parlors, beauty salons, gyms, health clubs, karaoke lounges, discos, dance parlors, cabaret venues, and swimming pools will all close.

Don’t pay attention to the spread of the flu! Get your gaming business up and running!

Unmasking the CryptoQueen: Fraud, Crypto Crash & Solutions

The saga of the CryptoQueen stands as one of the most infamous cases in the history of cryptocurrency fraud. As the enigmatic figure behind OneCoin, she orchestrated a scheme that promised financial liberation through revolutionary blockchain technology. However, this facade masked a monumental fraud that preyed on millions of investors. The crypto crash that followed not only exposed the fragility of unregulated digital assets but also left behind a trail of financial devastation for victims across the globe. The magnitude of her deception serves as a cautionary tale about the perils of unchecked ambition and the importance of due diligence in the crypto sphere.

The CryptoQueen case highlights the critical need for secure and transparent platforms in the cryptocurrency and gambling industries. By leveraging robust casino software solutions, operators can ensure their platforms remain compliant, trustworthy, and resistant to fraud.

How the CryptoQueen Exploited the Cryptocurrency Boom

The ongoing crypto crash is nothing to worry about according to Mark Cuban, as relaxing of crypto tax rules arrives in Germany this week.

OneCoin’s founder Ruja Ignatova, the notorious ‘CryptoQueen’, has been added to Europe’s list of most wanted people. Ignatova orchestrated one of the biggest scams in the history of the blockchain and cryptocurrency.

She hoodwinked investors for billions of dollars back in 2017 and her brother was arrested in the US where he is still currently detained. Ignatova herself has disappeared with investigators speculating over where the cunning woman keeps the missing $5bn.

In the meantime, OneCoin, the scam project, has still been active in Bulgaria, where it was run from, under the nose of authorities.

How Crypto Fraud Thrives in a Decentralized World

The decentralized nature of cryptocurrencies has revolutionized the financial landscape, but it has also provided fertile ground for crypto fraud. The CryptoQueen leveraged this anonymity, crafting a narrative that blended innovation with exclusivity. Her ability to manipulate investor psychology—through promises of guaranteed returns and the allure of technological superiority—demonstrates the vulnerabilities within the system. The crypto crash that followed her disappearance underscored the need for more robust regulatory frameworks to protect investors from similar schemes. It also highlighted how education and transparency are crucial for the sustainable growth of the cryptocurrency ecosystem.

For new businesses looking to enter the market with minimal risk, a turnkey gambling solution offers a streamlined approach to launching operations efficiently while adhering to industry regulations. This model provides a solid foundation for fostering trust and protecting users against potential scams.

Speaking of fraud, five state regulators in the US have slammed the Flamingo Casino Club, a metaverse casino with alleged ties to Russia that has been fraudulently associating itself with the prominent Flamingo Las Vegas casino.

Germany has introduced some changes to its legislation to make the sale of crypto tax-free if the cryptocurrencies are held for at least a year. This marks an important change in the way cryptocurrencies are regulated and should help with further adoption of these assets.

But attitudes towards cryptocurrencies haven’t been all warm and fuzzy, as Bankless, a popular educational YouTube channel on cryptocurrencies and digital assets, was banned by the Google-owned platform.

Regulators have been busy trying to figure out crypto fraud. The US Justice Department indicted Luiz Capuci Jr for a purported fraud scheme that had cost investors an estimated $62m. As the crypto market lost more than $1.2 trillion in value over the past few weeks, the events have been described as a “buyer’s market”.

Global Efforts to Capture the CryptoQueen

The search for the CryptoQueen continues to garner international attention, as law enforcement agencies across Europe and beyond collaborate to bring her to justice. The enduring mystery of her whereabouts has only amplified public interest, making her one of the most wanted fugitives in the world. Her case has not only reshaped the conversation around crypto fraud but has also led to increased scrutiny of digital currencies and the platforms that facilitate them. As the world watches, her story serves as a stark reminder of the dual-edged nature of innovation—a force for good that, in the wrong hands, can lead to catastrophic consequences.

Analysts see an opportunity for anyone hesitant about cryptocurrencies to get started and involved with the process themselves. Meanwhile, there have been some interesting developments relating to the stablecoin market.

USD Tether lost five cents off its value. This is huge news because the cryptocurrency token is pegged to the value of the US dollar and it’s not supposed to be trading at $0.95 at all.

However, it was on Thursday. But all is well, as billionaire investor Mark Cuban is confident that the current cryptocurrency slump is just a “phase”, similar to what the internet went through in the 2000s.

In the meantime, you can still spend the weekend enjoying your favorite crypto casinos. Moreover, you can make your own gaming club. Please contact us when you have a chance.