5 Essential Practices in an Online Casino Business

Internet games have taken a strong position in the gambling scene and are quickly gaining turnover. In European economies, 15% of revenues originate from online casinos. By official data, approximately 15 million users choose to gamble online today.

Why is the gambling business so prosperous, how to lure new members, and what challenges do owners routinely experience? We are going to discuss these issues. `

Searching for an Audience

Generally, online gambling sites are frequented by individuals similar to those who go to land-based establishments. Online operators should work hard to draw in gamblers and retain them. For this purpose, you can use tested marketing strategies or build new ones.

Social media advertising campaigns, email, affiliate programs, SEO and other means of triggering targeted traffic to a site – these are just a few instances of the many variations. The main challenge is to tailor these tools to specific gamers and reflect the realities of the chosen niche.

Pursuing the Hits

The fight for customer loyalty doesn’t stop on the Web, and it’s not solely about gambling. The right use of marketing techniques can engage gamers and earn their allegiance to the brand.

Land-based casinos feature all sorts of giveaways, such as free drinks, tickets to shows, etc. If we are talking about an online establishment, it is necessary to implement bonus programs, contests, discount cards, and rewards for entry.

Supporting their Loyalty

To retain a customer, land-based casinos use the identical practices as they do to attract them. And assuming that it is simpler to hold on to an old player than to bring in a new one. On the Internet, everything is more difficult, because it is not so easy to make the user ignore other online cafes. Gamers will be loyal to a club if it regularly serves them with incentives and rich payouts.

You ought to implant gamers with the belief that they are quite likely to get bountiful rewards. Some casino owners use affiliate programs to reward high caliber gamblers and patrons. Strong relationships between the casino and its customers make it possible to identify their tastes and provide better gaming experience.

Always Working on Content Excellence

Web gamblers are very finicky, and they can easily swap from one site to another in their search for thrills and big payouts. Online casinos are compelled to work hard on graphic appearance, simplicity of navigation and advancement in the quality of their gambling software.

Majority of today’s players opt for new slots with sophisticated visuals and authentic vibes. So to prosper you must have options for various types of gamers and employ nothing but cool game content that can totally meet the demands and expectations. The quality of the games comes from the providers you choose.

Increasing the Portfolio of a Casino

An operator who is able to propose diverse types of activities to guests in one spot will always generate money. Such sites are less prone to lose their users, who tend to go to other places in search of extra benefits.

If you want a casino to be effective, you need to use a reliable software platform that can deliver a feature-rich gaming site. Casinos with slot machines, poker, roulette, lottery and sports betting, which propose users a simplified administration system and user-friendly handling of the personal account, make good revenues from the gambling business.

结论

At present, online gambling is not mature enough to fully substitute the land-based locations. However, present technology is evolving so rapidly that it won’t take forever to do so.

Solid software and flexible game content provide an advantage to become a happy businessman and build your own online gambling enterprise.

Five Key Marketing Tools for Promoting Internet Casinos

Here is an in-depth overview of the basic concepts of professional casino marketing, with further study. The following recommendations will help you to enhance your website and allow you to be ready to receive favorable affiliate offers. Check out the options below and see if you can implement them into your own gaming resource.

Advertising an Online Gambling Business is a multifaceted affair, and it is hard to underestimate how relevant it is. For your gambling enterprise to thrive and be effective, you need to shape your marketing program competently.

Although almost every entrepreneur knows that he or she is capable of offering original casino software from reputable developers, only promoting an online casino can give him or her a chance to make a name for himself or herself among the players. Without casino website promotion, no one will know about your place.

Internet Casino Marketing: The Subtleties

To interest users, it is best to use search engines such as Google and Yahoo (maybe also Baidu). Particular care should be taken with regard to the nature of the market, competitors, and the demands of the target group. Search engine optimization of online casinos is proven to be the perfect method of boosting online casino traffic, allowing entrepreneurs to raise their website’s audience.

Those who have been in the gambling industry for a good while are obviously aware of the intense rivalry in the gaming business and the skill that professionals working in this field must possess.

Cyber Casino Marketing: The Authenticity

An uncompromising reputation, credibility, and prestige are extremely vital to the gambling industry. Only a gambling house of this caliber will be given credit by its target audience. The feedback of the players has a big impact. They talk to each other on thematic forums and web resources with ratings of the casinos. If the reviews about the gambling establishment are overwhelmingly good or neutral, the promotion of the online casino will be much more successful.

Internet Сasino Advertising: Important Elements of Promotion

Online casino promotion methods consist of different ways in which it is possible to actively boost the popularity of your casino site. We will now take a look at the five principal marketing techniques you need to popularise your casino.

SEO

These efforts ensure that the site reaches the top 10 of search queries. As a result, it is possible to significantly increase traffic to the gambling establishment, and hence the number of visitors to the site.

The SEO promotion stipulates:

  1. Configuration of internal pages ( dealing with content, using keywords, mapping the site, applying internal links (when one page links to another).
  2. Ensuring that successes are achieved and improving the work that is being done on them.
  3. Conducting third-party work (getting links from outside sites that lead to your website).

By applying SEO as a promotional aid, you will be able to draw in lots of potential users at a ridiculous cost. Using SEO helps to generate website traffic efficiently and analyze metrics adequately.

Social media advertising

The use of a social media website link tag is an established method for promoting products and services on social media. It is necessary to register pages on all famous social networks. Thanks to this, you will reach potential clients, attract the interest of the players and raise the level of brand popularity. Keep the pages relevant and write about all the casino events and industry news in total. Just make an effort to create a relaxed environment for conversation.

Email marketing

This can be classified as another convenient and cheap advertising channel. It should not be confused with spam, as messages are only sent to users who have consented to the mailing. The company’s specialists write entirely anything they deem appropriate.

Affiliate marketing

The promotion of internet casinos is impossible to imagine in the absence of affiliate programs, the next weapon of gambling ads. This means dealing with affiliate companies, for each client the casino pays a fee.

Let us say that the owner of an establishment enters into a contract with the owner of a web resource, according to which the latter undertakes to place a link that directs to an Internet casino. If customers register and start playing through this link, the partner will receive their money earned in good faith.

There are now countless gambling affiliate schemes around the world. Under one of these programs, one simply registers and picks the best tariff of service.

It is very essential to carefully review all the options, check the quality of the site where advertising banners or links will be posted, consider the advantages and disadvantages, and only then make a final, well-informed choice.

CRM

CRM is an acronym for Customer Relationship Management. It refers to a multi-layered framework that allows you to discover user queries. This module will help you to upgrade the state of your existing business and greatly simplify the process of casino administration.

The Internet Casino Marketing: Conclusion

We have only covered the tip of the iceberg in this paper. Internet casino advertising is a sophisticated process that needs to be handled differently than the usual method of promoting casinos worldwide. To understand all the intricacies of marketing and the complexities of search engines, you need to invest more than one year. And it is doubtful that you can deal with such an amount of work entirely by yourself and then determine the outcome. Alternatively, you can buy gambling traffic and thereby move your gambling site to the top ranks.

Buy Casino Tables: Pokie Сasino Software for You

Owning a casino business, either virtual or real, is becoming very trendy these days. No doubt there are many countries where gambling is illegal, but there are still several jurisdictions where gambling is both legal and lucrative for those who own casinos. These are the kinds of places we have been interested in for a long time, and we help companies develop business there.

Searching for casino tables to buy, but are they virtual or real? Which one is actually preferable? Check out the information below and take a look at the contrasts between these types of gambling.

The Land-based Casino Software

When it comes to real casinos, obviously, the most important factor is their geographical location. If it’s the edge of the world, your casino might not have many gamblers. And if you purchase casino tables and find them in a gambling hall that is not in the downtown area, one day you might find those tables empty. And empty tables mean empty pockets.

Be sure your casino is close to an underground station or at least accessible by any public transport, since most people prefer to keep their vehicles at home and relax with a drink while betting. The atmosphere should be pleasant, the alcohol elite and the girls pretty.

It is also worth thinking about the fact that your casino should definitely be filled with lots of slot machines with different themes. This is what will ensure that gamers will find a slot that will enthrall them. You should think about pokie cafe software, because even in a land-based physical establishment, everything has long been digitised, such is the modern world, where you have to compete successfully.

Something else that needs to be remembered is quality. If you are interested in acquiring casino tables, you have a duty to pick the most comfy and supremely well-made ones. It’s equally true when it comes to slot machines – no glitches should occur, the audio track should be crystal clear, and the game design should be eye-catching. Imperium-Games has vast experience in providing the most appealing slot machines on the market, our customers are making millions.

Online Сasino: Buy Pokies

The benefits of online casinos are clear, in particular, no need to think about physical casino tables that need to be purchased, no need for a physical room where visitors would sit and gamble. However, a few more special requirements still remain essential to begin an online casino business:

  1. Registration of a domain name and creation of a website;
  2. Buy a portfolio of games, and especially pokie mobile software, as the whole web becomes more mobile-friendly than desktop.

With regards to online casinos and the lack of worries around renting and buying casino tables, it’s worth remembering that there is a service such as a turnkey online casino, which means that you get to buy a comprehensive set of necessary elements, making your online gambling business as successful as possible.

Now you have to figure out whether you prefer to buy casino tables or set up a virtual casino with online slots and poker rooms. Please, feel free to contact Imperium-Games, we are always ready to help you with any questions or needs.

A Study on the Conditions of The Gambling Industry in Greece

So, Greece has both mainland and island territories – everywhere in the whole country all kinds of gambling for money are fully legalised. The country’s land-based gambling industry is concentrated in the continental part and on three islands: Corfu, Syros, and Rhodes. Most casinos work seven days a week and receive visitors on a round-the-clock basis. Fetax and slots, apollo and poker! The very first establishment opened back in 1928. At the moment, the gaming industry in Hellas is represented by 10 offline casinos and a magnificent online space since 2011, where we advise you to soon open a turnkey online casino, Imperium-Games will help you. Our experts have in-depth information on the recent changes in the market, the intricacies of project implementation and the specifics of opening your own business in Southern Europe.

The White Label Casino Software for Greece

In this country, solely the Gambling Supervision and Control Commission is the competent regulator. They can issue relevant licenses and permits to requesters, carry out market surveillance and oversee the process of setting up any gambling business in Greece.

There are 9 commissioners approved by the Ministry of Finance. Every four years the members of the staff are re-appointed (the possibility of renewal is only allowed once). Besides, every two years 50% of the members of the commission are refreshed.

An intriguing detail is the point that only a legal entity can submit an application to start its own gaming project in Greece. Non-profit companies can never get a license.

You must provide the following package of documentation:

  1. Proof that you own gambling equipment.
  2. Credentials for all the slot games integration featured.
  3. A certificate of criminal record.

These documents may be sent electronically. Additionally, the applicant pays a mandatory annual fee for the use of virtual gambling services together with an annual licence fee.

On the Intricacies of Operating in a Virtual Marketplace

As we mentioned above – internet gambling turned legal in Greece 10 years ago, in 2011. Local authorities started issuing permits and even managed to issue 24 temporary licenses, but in 2012 the entire online gambling business in Hellas turned into a monopoly (OPAP operator), with exclusive rights for betting lotteries and online casino services until 2030!

Obviously, the European Court of Justice immediately deemed such a fiasco illegal. After the Greek crisis and European loans, Athens began to agree more actively with Brussels and developed a new legal system to regulate the online gambling industry. Our company provided a white label online casino software service then (before the regulations), and still does now.

结论

European gambling is one of the hottest and most prospective areas for aspiring entrepreneurs. Overseas investments and work in EU countries represent a whole range of opportunities for business people:

  1. A broad public;
  2. Operate without undesirable scrutiny from the authorities;
  3. The opportunity to collaborate with the best software providers;
  4. The capability to interact promptly with top banks;
  5. The credibility of gamblers;

Please leave a request to Imperium-Games professionals and we will present you with the most profitable and rapid solutions for starting your own business in Greece and other European countries.

We are ready to get involved at any phase of your business project and propose the most beneficial conditions of partnership. We have state-of-the-art products from the world’s major providers and an extensive portfolio of custom software tools.

When choosing Imperium-Games for your online casino, be sure to get an exclusive project that can be compared with the most successful gambling establishments in the world. Get started today! Contact us.

You Сan Involve Millennials to Your casino

How do You Can Involve Millennials to Hang Out in a Casino?

It will take more than just updating our slots collection to win the favour of the people we want. Studies reveal that millennials are wasting their money on other forms of entertainment. They are also more focused on honesty, on transparency of all processes, we have already written about our btc gambling platform, and how this helps in today’s realities.

Does the entertainment sector face challenges in winning over those born at the end of the twentieth century – the generation that is on its way to getting jobs, as well as the leisure sphere worldwide? The answer to that question relies on how you define the entertainment segment. If we’re only talking about gambling and related forms of entertainment and spending money on them, then Generation Y is about diminishing returns. If you look at the phenomenon more generally, accounting for people’s spending on food and drink, travel, other shopping, accommodation, nightclubs, etc., then a rosier picture emerges.

How to Engage Generation Y to Gambling? Bitcoin Casino Platform

A January 2020 survey of millennials’ gambling preferences conducted by Stockton University’s Loyd D. Levenson Chair in Tourism found the following outcomes. Compared to older people, millennials gamble less often. In fact, millennials spend only 7 percent of their capital on gambling, while the older generation spends 25 percent. These figures may seem depressing, but they’re actually not that bad. Why? The point is that people born at the end of the 20th century spend more on other forms of entertainment and focus much more on cuisine and refreshments than others.

This may be disgusting news for the entertainment business. Nevertheless, Generation Y spend more capital on hotels, nightclubs and moving around than other types of consumers. Surprisingly, the study found that Generation Y are far more likely to spend seven days or even more on game journeys. It also found that the younger generation is more socially-oriented: only half of this audience prefers to play on their own, compared to 80 percent of non-millennials. That’s why you need to build a real social platform for new players. For example bitcoin casino platform, and Imperium-Games has a lot of experience in this field.

What Conclusion Should the Owners of the Gaming Clubs draw?

Young people spend their gaming money in their own way. Experts say they also like to spend more time outside the casino, paying attention to great food, alcohol, nightspots and lodging in hotels. This is neither good nor bad for the entertainment business, although it does reveal a new challenge in this area – to create a more integrated environment, less centred on casinos. All your sweepstakes systems must improve.

Interactions play an important role as players still use a variety of mobile apps and smartphones. Scott Klosowski, who discussed the digital transformation of gaming at Global Gaming Expo (G2E) a couple of years ago, said that the spectrum of casino entertainment needs to be broadened with the technological improvements that millennials expect.

“Imagine going to a casino and getting a handheld device that allows you to make money transfers and keep track of everything you do,” he said. “This will be welcomed by consumers and will provide the casinos with the data they need to keep going.” This data collection will allow gambling establishments to offer everyone something for themselves, such as promotions on food and refreshments or discounts on hotel stays. Perhaps this kind of personalisation is the future. This is where a specialised data scientist will be needed. We can help you improve your casino. Contact us and we will provide you with such a service. 

Top of Game Providers for Online Casinos

At present, Internet casinos are treated as a serious opponent of land-based clubs. And if we talk about major developments in the sphere of cyber gambling, such business can become much more lucrative than classic physical locations. Following the law of large numbers, the casino wins in any case. Therefore, at this point, to start such a project is to guarantee yourself a permanent income with minimum operating costs.

Without a solid initial capital, of course, nobody is able to create an online casino, because this requires a reliable software platform, the availability of dedicated servers and successful marketing. Nevertheless, the key to success is still the highest quality internet cafe casino software that can not only attract gamblers with its options, but also to gain their trust. To convert visitors of your site into regular players, you need to be very attentive while choosing the right gambling applications.

Top of Global Providers: Create an Online Casino

  1. Novomatic (Gaminator) is an incredibly famous developer of slot games. The brand was founded in Austria about forty years ago. The list of games that are still in high demand includes Book Ra, Dolphins Pearl, Royal Treasures and some others. The company has offices throughout Europe and is constantly growing its range of products. Software from this developer is greatly appreciated by both industry professionals and experienced gamers.
  2. Playtech began its existence in 1999 and became one of the first worldwide projects in the virtual gambling industry. The firm’s software is of the finest quality and includes a wide range of marketable products, among which are such gems as “The Sopranos”, “Gladiator”, “Funky Monkey” and others. Keeping in mind the names, the developer often decides to use famous Hollywood characters as symbols for their games and pays colossal royalties to the owners of copyrights.
  3. Microgaming entered the world market more than 25 years ago and still remains the undisputed flagship of the industry. In 1998 the company was the first to introduce progressive jackpot in the Cash Splash slot. Mega Moolah is the most well-known product of the brand, it still lets people win millions of dollars. Now the company is concentrating on the implementation of 3D technology, which allows it to improve the design of gaming panels far better. Microgaming’s best recognized bestsellers are Game of Thrones, Jurassic Park, Terminator 2, etc.
  4. NetEnt has been operating on the market for more than twenty years. Its representative offices are located in Ukraine, Sweden, Malta, Gibraltar, USA and Poland. Two years ago, there were over forty-two billion transactions performed under this brand. Currently, the software of this developer is used in two hundred largest gaming clubs. The most popular are Mega Joker, Jackpot 6000, Blood Suckers, Kings of Chicago and Sim Salabim.
  5. The Russian company Igrosoft was founded in 1999, and pretty soon they became leaders of internet cafe casino software providers in the CIS countries. And today this successful developer continues to produce quality video games, some of which have become recognized hits: Crazy Monkey, Skazka, Fruit Cocktail, Rock Climber and many more.

Imperium-Games wants to offer you an impressive collection of proprietary and licensed software for the successful realization of game projects of all formats!

The Great Features of this Software to Create an Online Casino:

  • motley panel design;
  • high rate of RTP (88-96%);
  • regular appearance of reward combinations;
  • pleasant background sounds;
  • design adaptation for every single device.
  • international approvals;

The qualified specialists of Imperium-Games will provide you with imposing examples of software from well-known brands and first-class products of our own design.

Powerful staff potential and many years of practical experience in the development of modern game systems enables our team to solve the most complex tasks, using the whole toolkit of cutting-edge software technologies. Our team is ready to tell you about our deep knowledge, which will become the basis for the fast growth of your business in the highly competitive digital world. Contact us. 

The Advantages of Decentralization in Your Gambling Business

How to Open a Blockchain Casino in 2021? The Reliable Way

If we believe the statistics, by 2023, the business owners will gain 82 billion dollars in revenues due to virtual gambling. The gambling industry is one of the fastest growing sectors of the economy, but the current legislation is no longer able to fully monitor this industry, and users are still distrustful of gambling sites.

Blockchain technology can be a ubiquitous remedy for many problems. It is increasingly being used for their own business purposes by business owners. Thus, it is time to think about how you can open a Blockchain casino and occupy a niche in time on the world arena of exciting gambling entertainment.

So What is a Blockchain Technology?

Blockchain casino – what is it and how does it function? A gambling site is a kind of platform implemented with the help of decentralization technology. It is a fundamentally different way of obtaining and storing electronic information. Quite simply, the blockchain is a network of information blocks in which the data on the performed transactions is stored.

The main feature of the technology is the complete absence of a control center in combination with the immutability of the input information (no one from the participants of the game process can change the embedded information, while it is in the public domain and can be viewed by every visitor). We provide the best crypto casino platform on the market by the way, from Imperium-Games with love. 

Online business on the basis of the blockchain is the most transparent way to work with extensive information about all kinds of cash transactions, accessible to any individual user.

Why Does Blockchain Represent the Future of the Gaming Industry?

The rapid growth in importance of decentralized gambling sites is caused by a number of factors:

  • Lottery winnings and jackpots are paid out on smart contracts (one hundred percent guarantee of winning prizes). Just imagine how the sweepstakes gaming systems are improving!
  • Data immutability (information about all forms of transactions is entered into the block once and is no longer available for editing or formatting).
  • The user has the right to independently control the share of winnings and independently determine his game strategy.
  • Ensuring conformity with a certain percentage of winnings in gaming slots.

The Benefits of a Crypto Casino Platform

Principal drivers behind the launch of a decentralized online business:

Operate without a license

As opposed to traditional casinos, blockchain-based gambling cannot be legalized because the site’s electronic information blocks are simply not centrally controlled and are accessible to everyone at all times.

Absolute integrity

Actually the technology itself is the key to the unconditional openness of any financial transactions and gameplay system involved in the process.

Lack of rules

Proprietors of a decentralized entertainment software application may provide its services anywhere on the globe, regardless of the need for prior consent and operation in compliance with applicable laws and regulations of a particular government.

Information About the Details of Creating your Own Gaming Project

Looking at ways to open a casino with cryptocurrency, it is necessary to pay attention to the listed below features and peculiar aspects of decentralized technology:

Blockchain as a Game of Chance

The information blocks themselves can be a means of entertainment for money. In particular, players send currency to a certain address at a strictly defined time. In this case, the winnings go to the one whose transfer ends up in the middle or at the end of the list, and the player ends up taking all the capital.

Outstanding Benefits

Blockchain casino owners can enter their own currency, making use of it as additional bonuses and rewards. Funds can be spent purely in-game, which will keep users on the site as long as practically possible.

结论

According to the developers of the Ethereum platform, any operator with at least minimal qualification will be able to master such tools and create their own business on their own. However, we advise to consult our specialized professionals. Contact us.

To Buy an Online Casino Business

Surely anyone who has been in the world of gambling, wished to find themselves on the other side of the screen to feel like a casino owner. 

No wonder, as playing in a casino is always charming. It makes you fantasize about winning and doesn’t let you quit the game due to the endless burst of adrenaline in your blood. Can you imagine how much money there is in this world? But what if you pretend that all that money is yours?

But the majority of those who want to start their own income, do not achieve their goal because of the persistent fear that they do not have enough finances, due to doubts about the legality of the scheme, as well as the complexity of the maintenance of the website.

From now on, thanks to our support, you will get rid of bottlenecks once and ever, having a ready Internet project, which will not only build a worthy competition in the world of online casinos, but also enhance your income in the shortest possible time. Buy an Online Casino Software from Imperium-Games ! 

Realistic HTML5 games, seductive interface and brilliant design of your website will not let gambling fans stay unaffected. Your online casino will feature only the highest quality and most popular games (roulette, slots, blackjack), all of which have long since proven themselves.

Accept that this is a good deal that will make you get your money back pretty soon. Never let the fact that real life gaming has fallen on tough times deter you. The world of roulette and slots on the Web is just catching on. Most importantly, you need to get on the side of the boundless flow of money at the right hour and earn your passive revenue from an online casino.

Why Do You Need to Open an Online Gaming Business?

Things are changing all around us, and if fifty years ago people were choosing entertainment in huge posh clubs, today more and more often gamblers are happy to play at home, in their favorite chair, in the comfort of their outfit. On this basis, the money flows in the gambling market are dispersed in different ways, pouring into cyberspace.

Yield is not the only benefit of owning your own online project. There are other positive aspects to running this type of business:

  1. The site can be managed remotely. It is possible to travel or work from wherever you are in the world, and the productivity of the project will not decline. We all work remotely, that’s the reality of today’s world, and that’s great.
  2. Internet platforms work 24 hours a day, 7 days a week. Money arrives to your account even when you are in bed, on leave or otherwise occupied. That is the modern casino dream, what a great time we live in.
  3. You can reach target audiences from all corners of the world, and your profit margins won’t be curtailed. In short, it will open up almost endless prospects for the future expansion of your business.
  4. Operating under the law. Although land-based gambling clubs and even betting shops are banned in some states, Internet sites continue to operate and thrive, and it is entirely legal. This is the only way to start a lucrative gambling business in many areas.

Like you see, anything is achievable with the correct and stable functioning of the gaming site, and for this you really need the top-quality Imperium-Games software.

What Should the Software for the Interactive Platform Actually Be?

It would be nice if the software opened up such wide possibilities:

  • linking payment systems of different financial structures, through which you will be able to carry out money transactions in different foreign currencies;
  • game site promotion using affiliate programs; Our company provides possibly the best marketing tools on the market.
  • good customer request handling via live chat, calls and emails;
  • accounting for the work of the employees of the online casino;
  • successful overcoming of hacker attacks and surveillance of suspicious behavior of your players, as security is paramount;

Here’s a case where you don’t need to skimp. It is much more productive to form a high-quality basis for the development of your idea. Such a solid effort will pay off rapidly in the future. Select software from a trusted provider with a good name in the industry. Contact us. 

Benefits of the Mexican and Peruvian Gaming Markets

Promising markets

As all knowledgeable people say, Latin America is regarded as one of the most promising regions for the gambling industry. Historically, the local population has taken an active part in gaming and all kinds of sports betting. What a lovely place ! However, the casino business in this area has its own specific conditions, which should be taken into account by businessmen before starting new projects in Mexico and Peru. Now we will tell you in detail about all the aspects so that your script online casino would definitely work right!

Mexico

A Bit of History

Mexicans are big fans of gaming. Despite this, the government has long restricted the existence of the gambling industry. Before 1920, the gambling community had plenty of opportunities to make a decent profit, since a large portion of their audience consisted of Americans who were looking for a way to legally gamble outside of the United States.

However, after 1935, gambling laws changed radically. The gaming industry has faced many restrictions and bans. De facto, all kinds of gambling have been prohibited in the country for many years. Citizens were allowed to bet on sports only in 1989. Immediately became happier people. In 2000, the authorities allowed certain types of slot machines as a matter of public policy.

The following types of games of chance are the most popular among the Mexican population:

  1. Sports betting. This entertainment is completely legal in Mexico. In addition, the local government supports the growth of this field, something that is very encouraging.
  2. Slot machines. This type of gambling is still partially legal. Many fans of this type of gambling are all over Mexico. So we have many slots that are great for local players, for example from the provider Habanera.
  3. Bingo and sweepstakes gaming systems are another legal entertainment available to citizens.
  4. The underground gambling business. Although the state forbids betting on bullfighting (as well as cockfighting), many residents take part in these risky pastimes, it is in the Mexican blood.

Online Gaming as an Alternative to Land-Based Casinos

Online gambling is an alternative to real casinos for many Mexicans. In fact, it is a worldwide trend. This type of game is available to people of all ages and income levels. Our diversified portfolio of game content is perfect for all of them. Remarkably, their local officials are issuing licenses to launch online projects. In this case, the owners of gambling establishments can provide their services only to citizens of other states. Meanwhile, international online casino platforms are free to operate in Mexico. You should get our online casino script full source code because it is ideal for this region.

We should note that the local Gaming business has some unique features that should be taken into account by any potential investors:

  • Widespread mobile gambling (about 95% of Internet users in the country prefer to use smartphones and tablets).
  • The emphasis is on simplicity. The point is that a large number of Internet users have recently joined the gambling community. Consequently, the interface of the gambling site should be as simple and straightforward as possible. Our company makes the most minimalistic web-designs, because we know how.
  • National characteristics. Investors should consider the cultural characteristics of Mexico when creating their gaming resources. This applies to the design of the website, the linguistic characteristics of the Mexican version of Spanish, and the sports features relevant to the country.

On-ground and Online Gaming in Peru

In contrast to Mexico, the Peruvian government has a loyal relationship with the gambling industry. Practically all forms of games of chance are allowed here. Interestingly, many Latin American countries, such as Mexico, are attempting to use Peru as a prototype when it comes to the legalization of gambling. Well, let’s just say, in investment terms, this is very good news. Its local government allows residents of Peru to run virtual and land-based projects in the entire country. Simultaneously, foreign investors can operate a casino in Peru under the same conditions as local entrepreneurs.The gambling industry generates substantial amounts of income for the state budget. Indeed! How on earth did they figure it out? That is why the administration of the country is doing everything possible to promote gambling, especially sports betting.

Outlook for Investors

The Mexican and Peruvian markets have a lot of differences. Regardless, both are fairly attractive to investors. Mexico is praised by entrepreneurs for its ability to keep growing and offering new solutions to local customers. Peru is seen as a wonderful place for business to prosper because of the absolute legalization of the gambling world.

To make no mistake and get the most out of entering the Mexican or Peruvian market, you have to find a reputable intermediary. Imperium-Games has been working in Latin America for many years now. Please contact our manager if you would like to know more about the possibilities of launching gaming projects in Latin America.

The bottom line for 2020

Since the New Year holidays are just around the corner, many people are summing up the year and making plans for the future. Let’s review the past year.

By the end of 2020, online casino gaming is more accessible than ever, and it’s only becoming more prevalent as technology advances. This boom in popularity has led to the creation of countless online casinos, so choosing top-notch software developers for casino platforms is a must for casino operators who want to stand out from the crowd. 

New providers

While there are many aspects to look out for when opening an online casino, careful selection of software developers should take precedence, as this will be the determining factor for many players. In addition to attracting them, great software developers will also keep your players loyal. This year we added 5 new and best on the market software providers – Merkur, Quickspin, Bally, Ainsworth, Yggdrasil. They excel in their field of work. It’s superb graphic and audio, eventually easy-to-use interfaces. As a company, we have a bright vision and strong focus on the future and are pushing forward our ambitious plans. New slot features, new promotion opportunities and new payment solutions.

Poker software

Poker: Psychology or Math? We suppose both. This year, Imperium-Games has deployed an unrivaled all-channel poker room. If there’s an opportunity to improve your game, why not take it? Our user-friendly poker client has everything you need to run your own fully branded, fully customizable poker rooms, with multiple game types and an extensive selection of table stakes and buy-ins. With support for multiple languages and currencies, our client is the leading solution for licensees around the world.

Android POS

Another great accomplishment this year is the android POS from Imperium-Games. It’s a V1s by SUNMI which allows us to obtain faster response and more flexible use. Progression is powerful. V1s supports the function of store membership card swiping. It provides the members with additional services such as points accumulation. That device promotes store members’ loyalty! It can be paired with a multifunctional scanning platform for hands-free operation. Specialists are on hand 24/7 to provide second level support for licensees, monitor the performance of our networks and escalate any issues.

London

This year we visited the ICE London 2020, we would like to remember it again at the conclusion of this past year. It was a beautiful event. We loved the esports area and a featured custom-built stage. It was very interesting to hear Danny Rogers’ thoughts on the industry and government regulation in the future. On the third day, we actively participated in workshops, shared knowledge, and met many of our friends. We got the opportunity to meet some of our clients who began as small start-ups and had progressed to exhibiting at ICE in their own right. 

Although it was a very difficult year for the world, the industry grew in size and developed considerably. We did a lot this year, and we will do even more next year. Stay tuned and have a great new year!

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